Position Title: Marketing Manager
Reports To: Chief Marketing Officer (CMO)
The Marketing Manager is a critical member of the Marketing team with overall responsibility for creating and driving the go-to-market strategy, successful product launches and results-oriented marketing programs for AINS. Working closely with Product Management, Sales and Lead Development teams, this team member will develop and manage the execution of effective awareness and demand generation programs aimed at extending AINS’ footprint in the existing client base, acquiring new clients and identifying new markets in support of the Company’s revenue goals.
The primary focus of this position will be a leadership role in the development and implementation of the marketing strategy, programs, events, and tactics that will enable product line growth. Success will be measured by the ability to drive market adoption, client awareness and satisfaction, new business development and thought leadership. This position will contribute to a world-class marketing organization by supporting all aspects of marketing and communications, including product marketing, branding, sales support, events, ROI tracking and budget reporting/management, thought leadership, online and digital marketing, and internal and customer communications.
The ideal candidate will be well versed in both B2G and B2B marketing and sales methodologies, and will be just as comfortable developing big-picture marketing and business strategies as they are managing the smallest details of program execution.
ESSENTIAL JOB FUNCTION(S):
EXPERIENCE & SKILLS: